It is good from time to time to know where we are standing on and read the pulse of your real estate development company. Make sure you ask your team to assess the skills that you have. We can benchmark on the strategy of SWOT

What SWOT stands for?

• Strength
• Weaknesses
• Opportunities
• Threats

The SWOT analysis is important to understand the internal and external variables on which your company is doing great and where it is not doing so great.

Internal perspective
Strengths understand what your company is valuable for; understand what is your company superior to the other real estate developers. Is it your team? Is it your vision? Is it your niche? Is it your architectural design? Is it your process?

Weaknesses review what you have had some mistakes on lately, understand if you have not achieved the targets, the sales targets, the return over investment, the occupancy levels, the timeframes for your project, is your management team not achieving the goals, is it your company struggling to pay attention to some points?

External perspective
Opportunities, what are the ultimate options that your company has to grow faster, bigger, or if you have an advantage that can make your company lead the industry, create more sales and exceed forecasts.

Threats, this point is very important to be able to remind that you have to look at negative possible future events. Are there competitors moving into your specific niche? Are there regulations that might affect your current or future real estate developments? Are you foreseeing possible risks?

Now that we know what each of the letters of SWOT stands for and what these mean we have a clearer picture of who we are as a company.

The next step which is part of a strategic planning is to address what of your strengths could be useful to overcome the threats and how to deal the weaknesses to convert them into opportunities. It is also important to visualize what plan of action will be the right one to achieve these improvements in the company, it is recommendable to include in the process someone with experience on managing groups but also with the capacity of deploy brainstorming sessions to obtain the best ideas from your company´s team. If you wish to receive some support remember that Empire leads have a great team with people who can help you to make a workshop with positive outcomes for your company.

If you have a new real estate development you might also look to implement this type of analysis and strategic planning development by development which will also help you identify what areas you should have deeper attention.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
Abraham Lincoln

If you need some assistance developing these strategies do not hesitate to contact Empire Leads to ensure you increase your revenues on each project.

*Alain Falcon Empire Leads is a master in the business area and has brought to the real estate industry great expertise and knowledge which sells faster your development.
If you have a Project struggling to get the right ROI don´t hesitate to contact him alain@empireleads.com.au

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